Off-White, the famous fashion brand of “king of fashion” Virgil Abloh, now allows customers to buy products with cryptocurrencies.

Specifically, Off-White’s flagship stores located in London, Paris, and Milan will accept payments in certain cryptocurrencies, including Bitcoin (BTC), Bitcoin (BTC). , Ethereum (ETH), Binance Coin (BNB), Ripple (XRP), along with 2 other stablecoins, Tether (USDT) and USD Coin (USDC).

In its announcement, Off-White also confirmed that there will be no restrictions on the payment process and that customers who pay with cryptocurrencies will continue to enjoy the same incentives as those who buy with a credit card. use. traditional use. .

“This is a significant step forward in bringing the Off-White brand into the Web3 era, as well as demonstrating the urgency and desire to meet the buying needs of all of our different customer groups. . ”- shared the representative of Off-White.

Following the sad departure of its founder in 2021, Off-White is now run by associates of Virgil Abloh to carry on the legacy he left behind. Recently, this high-end fashion brand also used TikTok as a platform to livestream its Fall/Winter 2022 collection launch event to increase its ability to reach potential customers around the world. . Generation Z. The movement to accept crypto payments is also part of this plan.

In February, luxury watch brand Hublot also announced that it accepts cryptocurrency payments. Meanwhile, high-end street style brand Philipp Plein from Italy is considered a pioneer when it comes to launching its own cryptocurrency in August 2021. In an interview with Vogue Business, Philipp Plein revealed that the brand processes an average of 1 crypto note. per day and has accumulated 150 Bitcoins to date, or about $7 million USD.

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